Why
APEX?
APEX focuses on reaching the apex of your own potential. We have three fundamental pillars on which our brand builds upon — community, mentality, and style.
We want to use this brand to showcase the mentality of people in the fighting community. To blend the boundaries between athletic and casual wear. Creating products that merge performance and style.
Be proud of your love and passion — wear it everywhere.
Built by
Fighters,
For Fighters
APEX Wear was born during the pandemic lockdown — when the gyms were closed but the passion never stopped. We started because we loved combat sports and couldn't find gear that matched how we felt about it.
From Amsterdam, we design and deliver premium combat sports apparel that crosses over. Gear you're proud to wear to the gym, on the street, or anywhere in between.
From Robin Gracie Amsterdam to Amsterdam Airlines — we collaborate with gyms and teams across the Netherlands and beyond.
Each collaboration tells a unique story — designed in partnership, rooted in the identity and heritage of each gym.
Every design decision starts with the community. We listen, we train, we fight alongside the people who wear our gear.
What We
Stand For
During the lockdown, with gyms closed across the Netherlands, the idea for APEX was born. A combat sports brand that looked as good on the street as it performed in the ring.
APEX Wear officially launched from Amsterdam with its first line of rashguards, fight shorts, and lifestyle apparel. The response from local gyms was immediate.
Partnerships with Amsterdam Airlines, Gym Minang, Robin Gracie Amsterdam, Back2Base, and more. Each collab tells a unique story rooted in the gym's identity.
15+ partner gyms, a growing network of sponsored athletes, and a community that spans MMA, kickboxing, BJJ, and grappling across Europe.
Custom team kits for gyms worldwide, expanding product lines, and a new home on Shopify. The apex is never a destination — it's a direction.
Fight.
APEX is more than a brand. It's a commitment to the community, the mentality, and the style that defines combat sports. We're building something bigger — and we want you in it.
Reach the
Apex.
Whether you're a fighter, a gym owner, or someone who lives the combat sports lifestyle — APEX was made for you. Explore the collection, join the First Wave, or reach out about a custom collab.