Amsterdam Airlines x APEX - The Tracksuit
Most of the collab work we do is performance gear — rashguards, fightshorts, gloves, kits built for the cage. But not every gym is ready to commission a competition kit on day one, and not every collab needs to be one. Sometimes the right starting point is a piece members actually want to wear outside the gym.
That's where streetwear comes in.
Why streetwear is often the better first collab. A team rashguard sells to your competition team. A good piece of streetwear sells to your whole gym membership — and to the people who haven't joined yet but follow your Instagram. It's the lower-risk, higher-volume entry point into custom gear, and it does double duty as merch and as marketing.
We've been doing more of these. Tees, hoodies, full tracksuits — built on the same quality of materials we use for our own streetwear drops, designed around the gym's identity rather than ours. The tracksuit we built with Amsterdam Airlines is the latest of those, and a good example of what a streetwear collab actually looks like.
The Amsterdam Airlines tracksuit. Heavyweight 100% cotton, full-zip hoodie and matching joggers. Modern cropped oversized fit — sits short and roomy, which is the cut most of the streetwear market is moving toward. Heather grey base across both pieces, with charcoal and royal blue prints throughout.
The design choices, kept deliberately restrained:
- Updated AA logo on the chest, in the team colours.
- "FIGHT OR FLIGHT" — the team mantra — printed across the upper back. Aviation-inspired wordplay that lands more cleverly than most fight-team slogans, which is the kind of detail you can only get when the gym already has its own identity dialled in.
- "AMSTERDAM AIRLINES" running vertically down the right sleeve and right leg, sleeve and pant matching when worn together.
- Logo repeated on the joggers at thigh height for kit cohesion.
DTF prints throughout — gives the graphics depth, holds up through repeat washes, doesn't crack the first winter. The colour palette is the loudest move, and it's still quiet by gym-merch standards. That's intentional.
Why this matters for the collab pitch. Most gym merch fails the same way: cheap blanks, oversized logo on the chest, called a day. Members might buy one out of loyalty. They don't wear it twice.
A tracksuit like this gets worn. It's the cut and quality members would buy from a streetwear brand they don't even train at, and the design is restrained enough to wear in regular rotation. That's the bar — gym merch that competes with what someone would otherwise buy at retail. If your members are choosing your tracksuit over an Adidas one on a Saturday, you're doing it right.
About Amsterdam Airlines. Amsterdam Airlines is a wrestling-led martial arts gym headed up by Joris Rookhuijzen — long-time friend of the brand and, full disclosure, my own wrestling coach. The wrestling lineage at AA is part of why so many other gyms in the Dutch scene (Meraki Gym included) have a real wrestling base. We've been working with Joris on collab drops for a while now — the previous one was a hand-drawn oversized cotton tee with a local artist, and the tracksuit is the next step in that.
The tracksuit is available through the gym directly.
Want a streetwear drop for your gym?
Tracksuits, hoodies, tees, full streetwear lines — same approach as the rest of our collab work, just designed to wear off the mat as well as on. If you've been thinking about a custom drop but didn't want to commit to a full competition kit, this is the entry point. Get in touch.
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